{"id":2882,"date":"2022-07-11T15:23:48","date_gmt":"2022-07-11T18:23:48","guid":{"rendered":"https:\/\/blog.econodata.com.br\/?p=2882"},"modified":"2026-02-11T11:22:53","modified_gmt":"2026-02-11T14:22:53","slug":"segmentar-geracao-de-leads","status":"publish","type":"post","link":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads","title":{"rendered":"Segmentar a gera\u00e7\u00e3o de leads com 3 novos filtros avan\u00e7ados"},"content":{"rendered":"<p><\/p>\n<p>Al\u00e9m de dados confi\u00e1veis e atualizados mensalmente de mais de 50 milh\u00f5es de empresas ativas e inativas no Brasil, quem usa a <a rel=\"noreferrer noopener\" href=\"https:\/\/econodata.com.br\/plataforma-de-prospeccao\/\" target=\"_blank\">plataforma Econodata<\/a> conta com mais de 30 filtros avan\u00e7ados para segmentar a sua <a href=\"https:\/\/econodata.com.br\/geracao-de-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\">gera\u00e7\u00e3o de leads<\/a> e turbinar seus processos de <a href=\"https:\/\/www.econodata.com.br\/blog\/mini-guia-de-prospeccao-e-atendimento-comercial\">prospec\u00e7\u00e3o<\/a> e <a rel=\"noreferrer noopener\" href=\"https:\/\/www.econodata.com.br\/blog\/vendas-b2b\/\" data-type=\"post\" data-id=\"2597\" target=\"_blank\">vendas B2B<\/a>.<\/p>\n<p><\/p>\n<p><br \/>\n<!--more--><br \/>\n<\/p>\n<p><\/p>\n<p>Todos os meses, uma talentosa equipe de engenheiros de dados e desenvolvedores trabalha focada em trazer melhorias e evolu\u00e7\u00f5es para garantir uma experi\u00eancia de uso \u00fanica, produtiva e eficaz da plataforma.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Confira a seguir as 3 novidades lan\u00e7adas em junho de 2022 e um #spoiler sobre uma grande mudan\u00e7a a ser anunciada nos pr\u00f3ximos dias:<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Segmentar a gera\u00e7\u00e3o de leads por Tecnologias ou Ferramentas<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"2886\" data-permalink=\"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads\/tecnologia-e-ferramentas-1\" data-orig-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tecnologia-e-Ferramentas-1.png?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Tecnologia-e-Ferramentas-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tecnologia-e-Ferramentas-1.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tecnologia-e-Ferramentas-1.png?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tecnologia-e-Ferramentas-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Filtre sua prospec\u00e7\u00e3o por tecnologias ou ferramentas\" class=\"wp-image-2886\" srcset=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tecnologia-e-Ferramentas-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tecnologia-e-Ferramentas-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tecnologia-e-Ferramentas-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tecnologia-e-Ferramentas-1.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tecnologia-e-Ferramentas-1.png?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/Tecnologia-e-Ferramentas-1.png?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><figcaption><strong>Filtre sua prospec\u00e7\u00e3o por tecnologias ou ferramentas<\/strong><\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Este novo filtro veio para ajudar seu time de prospec\u00e7\u00e3o a compreender melhor o n\u00edvel de maturidade tecnol\u00f3gica do seu mercado e a <strong>filtrar empresas pela ado\u00e7\u00e3o de tecnologias ou ferramentas espec\u00edficas<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Como ele funciona na pr\u00e1tica? Com o novo filtro, voc\u00ea consegue identificar empresas que possuem e-commerce, que usam algum sistema de <a rel=\"noreferrer noopener\" href=\"https:\/\/www.econodata.com.br\/blog\/crm-de-vendas-5-beneficios\/\" data-type=\"post\" data-id=\"2369\" target=\"_blank\">CRM ou Automa\u00e7\u00e3o de Marketing<\/a> e qual exatamente a ferramenta que ela utiliza:&nbsp;<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.rdstation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RD Station<\/a>,&nbsp;<\/li>\n<li><a href=\"https:\/\/business.adobe.com\/br\/products\/magento\/magento-commerce.html\" target=\"_blank\" rel=\"noreferrer noopener\">Magento<\/a>,&nbsp;<\/li>\n<li><a href=\"https:\/\/vtex.com\/br-pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">VTEX<\/a>,&nbsp;<\/li>\n<li><a href=\"https:\/\/pagseguro.uol.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">PagSeguro<\/a> etc.<\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Filtrar seus leads por Produtos e Servi\u00e7os<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"2887\" data-permalink=\"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads\/palavra-chave-1\" data-orig-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/palavra-chave-1.png?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"palavra-chave-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/palavra-chave-1.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/palavra-chave-1.png?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/palavra-chave-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Encontre empresas pesquisando por seus produtos e servi\u00e7os\" class=\"wp-image-2887\" srcset=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/palavra-chave-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/palavra-chave-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/palavra-chave-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/palavra-chave-1.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/palavra-chave-1.png?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/palavra-chave-1.png?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><figcaption><strong>Encontre empresas pesquisando por produtos e servi\u00e7os<\/strong><\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Outra boa not\u00edcia \u00e9 a evolu\u00e7\u00e3o do filtro de palavras-chave, que permite hoje <strong>encontrar empresas pesquisando por seus produtos e servi\u00e7os<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/BBTqzyP-9c4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent&#038;listType=playlist&#038;list=PLlWUCv0PA_MgjSurgyx7q74bSW-hxbQnv\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<p>Antes o filtro de palavras-chave era restrito ao nome ou site da empresa, agora ele passa a ser mais inteligente, pois consegue identificar palavras-chave relacionadas aos produtos e servi\u00e7os das empresas.<\/p>\n<p><\/p>\n<p><\/p>\n<pre class=\"wp-block-preformatted\">Por exemplo: se antes era desafiador encontrar varejistas de autope\u00e7as especializados em linha pesada (exemplo: caminh\u00f5es), por n\u00e3o existir um <strong><a href=\"https:\/\/www.econodata.com.br\/blog\/cnae\">CNAE espec\u00edfico<\/a><\/strong>, agora basta incluir os termos \u201ccaminh\u00e3o\u201d e \u201ccaminh\u00f5es\u201d nas palavras-chave que deseja buscar.<\/pre>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Pesquisar por Empresas Importadoras e Exportadoras<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-attachment-id=\"2885\" data-permalink=\"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads\/comercio-exterior-1\" data-orig-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/comercio-exterior-1.png?fit=1920%2C1080&amp;ssl=1\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"comercio-exterior-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/comercio-exterior-1.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/comercio-exterior-1.png?fit=1024%2C576&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/comercio-exterior-1.png?resize=1024%2C576&#038;ssl=1\" alt=\"Empresas Importadoras e Exportadoras\" class=\"wp-image-2885\" srcset=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/comercio-exterior-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/comercio-exterior-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/comercio-exterior-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/comercio-exterior-1.png?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/comercio-exterior-1.png?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/comercio-exterior-1.png?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><figcaption><strong>Busca por Empresas Importadoras e Exportadoras<\/strong><\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Outra grande evolu\u00e7\u00e3o para voc\u00ea segmentar a <a href=\"https:\/\/www.econodata.com.br\/blog\/geracao-de-leads-plataforma\">gera\u00e7\u00e3o de leads<\/a> \u00e9 a possibilidade de pesquisar e <strong>descobrir uma <a rel=\"noreferrer noopener\" href=\"https:\/\/www.econodata.com.br\/empresas\/todo-brasil\" target=\"_blank\">lista de empresas<\/a> que trabalham ou trabalharam com importa\u00e7\u00e3o e\/ou exporta\u00e7\u00e3o de produtos<\/strong> e em que per\u00edodos elas realizaram tais opera\u00e7\u00f5es nos \u00faltimos anos.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>#Spoiler: Novidade B\u00f4nus<\/strong>!<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Nos pr\u00f3ximos dias ser\u00e1 lan\u00e7ado um novo <em>dashboard <\/em>que vai permitir visualizar o desempenho da sua estrat\u00e9gia de gera\u00e7\u00e3o de leads usando Econodata para assim tomar decis\u00f5es baseadas em dados.<\/p>\n<p><\/p>\n<p><\/p>\n<pre class=\"wp-block-preformatted\">Por exemplo: cada usu\u00e1rio visualizar\u00e1 desde o total aproximado de empresas pesquisadas, passando por quantas foram visualizadas, enriquecidas e efetivamente exportadas. E o gerente do time poder\u00e1 visualizar o mesmo para toda a sua equipe. Muito legal, n\u00e3o \u00e9 mesmo?<\/pre>\n<p><\/p>\n<p><\/p>\n<p>Em julho, teremos mais novidades na plataforma Econodata e voc\u00ea vai ficar por dentro de todas elas em um novo post que publicaremos em breve aqui no Blog da Prospec\u00e7\u00e3o. At\u00e9 l\u00e1!<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-pullquote has-pale-cyan-blue-background-color has-background\" style=\"border-style:dotted;font-style:normal;font-weight:600\">\n<blockquote>\n<p>Para assistir o v\u00eddeo com a demonstra\u00e7\u00e3o completa da nossa Plataforma de Intelig\u00eancia em <a href=\"https:\/\/www.econodata.com.br\/blog\/vendas-b2b-guia\">Vendas B2B<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/prospecte.econodata.com.br\/demo-completa\" target=\"_blank\"><strong>continue sua navega\u00e7\u00e3o por aqui<\/strong><\/a>.<\/p>\n<\/blockquote>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Como Utilizar Palavras-Chave de Forma Eficiente para Potencializar sua Prospec\u00e7\u00e3o - Econodata\",\n  \"description\": \"Neste v\u00eddeo, mostramos como utilizar palavras-chave de forma eficiente para melhorar sua prospec\u00e7\u00e3o. Aprenda a identificar e aplicar palavras-chave estrat\u00e9gicas que v\u00e3o otimizar sua segmenta\u00e7\u00e3o, aumentar a relev\u00e2ncia dos seus resultados e ajudar a atrair leads qualificados. Descubra como essa t\u00e9cnica pode potencializar sua estrat\u00e9gia de vendas e gerar melhores oportunidades de neg\u00f3cios.\",\n  \"thumbnailUrl\": [\n    \"https:\/\/i.ytimg.com\/vi\/BBTqzyP-9c4\/hqdefault.jpg\"\n  ],\n  \"uploadDate\": \"2021-04-29T14:27:47Z\",\n  \"duration\": \"PT3M17S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/BBTqzyP-9c4\",\n  \"interactionStatistic\": {\n    \"@type\": \"InteractionCounter\",\n    \"interactionType\": {\n      \"@type\": \"WatchAction\"\n    },\n    \"userInteractionCount\": 354\n  }\n}\n<\/script><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Como Utilizar Palavras-Chave de Forma Eficiente para Potencializar sua Prospec\u00e7\u00e3o - Econodata\",\n  \"description\": \"Neste v\u00eddeo, mostramos como utilizar palavras-chave de forma eficiente para melhorar sua prospec\u00e7\u00e3o. Aprenda a identificar e aplicar palavras-chave estrat\u00e9gicas que v\u00e3o otimizar sua segmenta\u00e7\u00e3o, aumentar a relev\u00e2ncia dos seus resultados e ajudar a atrair leads qualificados. Descubra como essa t\u00e9cnica pode potencializar sua estrat\u00e9gia de vendas e gerar melhores oportunidades de neg\u00f3cios.\",\n  \"thumbnailUrl\": [\n    \"https:\/\/i.ytimg.com\/vi\/BBTqzyP-9c4\/hqdefault.jpg\"\n  ],\n  \"uploadDate\": \"2021-04-29T14:27:47Z\",\n  \"duration\": \"PT3M17S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/BBTqzyP-9c4\",\n  \"interactionStatistic\": {\n    \"@type\": \"InteractionCounter\",\n    \"interactionType\": {\n      \"@type\": \"WatchAction\"\n    },\n    \"userInteractionCount\": 354\n  }\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al\u00e9m de dados confi\u00e1veis e atualizados mensalmente de mais de 50 milh\u00f5es de empresas ativas e inativas no Brasil, quem usa a plataforma Econodata conta com mais de 30 filtros avan\u00e7ados para segmentar a sua gera\u00e7\u00e3o de leads e turbinar seus processos de prospec\u00e7\u00e3o e vendas B2B.<\/p>\n","protected":false},"author":9,"featured_media":2883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"meu_schema_video":"{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"VideoObject\", \"name\": \"Como Utilizar Palavras-Chave de Forma Eficiente para Potencializar sua Prospec\u00e7\u00e3o - Econodata\", \"description\": \"Neste v\u00eddeo, mostramos como utilizar palavras-chave de forma eficiente para melhorar sua prospec\u00e7\u00e3o. Aprenda a identificar e aplicar palavras-chave estrat\u00e9gicas que v\u00e3o otimizar sua segmenta\u00e7\u00e3o, aumentar a relev\u00e2ncia dos seus resultados e ajudar a atrair leads qualificados. Descubra como essa t\u00e9cnica pode potencializar sua estrat\u00e9gia de vendas e gerar melhores oportunidades de neg\u00f3cios.\", \"thumbnailUrl\": [ \"https:\/\/i.ytimg.com\/vi\/BBTqzyP-9c4\/hqdefault.jpg\" ], \"uploadDate\": \"2021-04-29T14:27:47Z\", \"duration\": \"PT3M17S\", \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/BBTqzyP-9c4\", \"interactionStatistic\": { \"@type\": \"InteractionCounter\", \"interactionType\": { \"@type\": \"WatchAction\" }, \"userInteractionCount\": 354 } }","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[7],"tags":[95],"class_list":["post-2882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sobre-a-econodata","tag-segmentacao-de-mercado","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentar a gera\u00e7\u00e3o de leads com 3 novos filtros avan\u00e7ados - Econodata Blog<\/title>\n<meta name=\"description\" content=\"Quem usa a plataforma Econodata conta com mais de 30 filtros avan\u00e7ados para segmentar a sua gera\u00e7\u00e3o de leads e turbinar seus processos de vendas B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentar a gera\u00e7\u00e3o de leads com 3 novos filtros avan\u00e7ados - Econodata Blog\" \/>\n<meta property=\"og:description\" content=\"Quem usa a plataforma Econodata conta com mais de 30 filtros avan\u00e7ados para segmentar a sua gera\u00e7\u00e3o de leads e turbinar seus processos de vendas B2B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads\" \/>\n<meta property=\"og:site_name\" content=\"Econodata Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/econodata\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-11T18:23:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T14:22:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/novidades-junho-2022-scaled.jpg?fit=2560%2C1440&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luis Rocha\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luis Rocha\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads\"},\"author\":{\"name\":\"Luis Rocha\",\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/7376aef3db2c8457fe7a4a4ae452bf81\"},\"headline\":\"Segmentar a gera\u00e7\u00e3o de leads com 3 novos filtros avan\u00e7ados\",\"datePublished\":\"2022-07-11T18:23:48+00:00\",\"dateModified\":\"2026-02-11T14:22:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads\"},\"wordCount\":462,\"publisher\":{\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.econodata.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/novidades-junho-2022-scaled.jpg?fit=2560%2C1440&ssl=1\",\"keywords\":[\"Segmenta\u00e7\u00e3o de mercado\"],\"articleSection\":[\"Sobre a Econodata\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads\",\"url\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads\",\"name\":\"Segmentar a gera\u00e7\u00e3o de leads com 3 novos filtros avan\u00e7ados - Econodata Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.econodata.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/novidades-junho-2022-scaled.jpg?fit=2560%2C1440&ssl=1\",\"datePublished\":\"2022-07-11T18:23:48+00:00\",\"dateModified\":\"2026-02-11T14:22:53+00:00\",\"description\":\"Quem usa a plataforma Econodata conta com mais de 30 filtros avan\u00e7ados para segmentar a sua gera\u00e7\u00e3o de leads e turbinar seus processos de vendas B2B.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.econodata.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/novidades-junho-2022-scaled.jpg?fit=2560%2C1440&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.econodata.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/novidades-junho-2022-scaled.jpg?fit=2560%2C1440&ssl=1\",\"width\":2560,\"height\":1440,\"caption\":\"Novidades da Plataforma: 3 novos filtros para segmentar sua gera\u00e7\u00e3o de leads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/segmentar-geracao-de-leads#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Segmentar a gera\u00e7\u00e3o de leads com 3 novos filtros avan\u00e7ados\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/\",\"name\":\"Econodata Blog\",\"description\":\"Intelig\u00eancia em vendas B2B\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/#organization\",\"name\":\"Blog Econodata\",\"url\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.econodata.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-logo-econodata-1.png?fit=139%2C38&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.econodata.com.br\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/cropped-logo-econodata-1.png?fit=139%2C38&ssl=1\",\"width\":139,\"height\":38,\"caption\":\"Blog Econodata\"},\"image\":{\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/econodata\",\"https:\\\/\\\/www.instagram.com\\\/econodata.br\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/econodata\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/Econodata\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.econodata.com.br\\\/blog\\\/#\\\/schema\\\/person\\\/7376aef3db2c8457fe7a4a4ae452bf81\",\"name\":\"Luis Rocha\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a1f7abc1bea833d40456ae82c99414e682e64f33e40b45cd3d6b4e791b190b0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a1f7abc1bea833d40456ae82c99414e682e64f33e40b45cd3d6b4e791b190b0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7a1f7abc1bea833d40456ae82c99414e682e64f33e40b45cd3d6b4e791b190b0?s=96&d=mm&r=g\",\"caption\":\"Luis Rocha\"},\"description\":\"Tem mais de 20 anos de experi\u00eancia em comunica\u00e7\u00e3o digital. Sua trajet\u00f3ria \u00e9 marcada pela aplica\u00e7\u00e3o estrat\u00e9gica de Inbound Marketing, IA, Conte\u00fado e SEO. Inclusive, isso rendeu o convite para se tornar um dos embaixadores da RD Station no Brasil. J\u00e1 teve artigo publicado no blog da empresa e case de sucesso em convers\u00f5es de landing pages. Ao longo da carreira, suas campanhas de e-mail marketing ajudaram empresas do setor SaaS a faturarem mais de R$10 milh\u00f5es. Tamb\u00e9m colaborou com ag\u00eancias digitais de pequeno e m\u00e9dio porte na conquista de grandes contas, vencendo concorr\u00eancias em projetos avaliados em mais de R$2 milh\u00f5es.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Segmentar a gera\u00e7\u00e3o de leads com 3 novos filtros avan\u00e7ados - Econodata Blog","description":"Quem usa a plataforma Econodata conta com mais de 30 filtros avan\u00e7ados para segmentar a sua gera\u00e7\u00e3o de leads e turbinar seus processos de vendas B2B.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads","og_locale":"pt_BR","og_type":"article","og_title":"Segmentar a gera\u00e7\u00e3o de leads com 3 novos filtros avan\u00e7ados - Econodata Blog","og_description":"Quem usa a plataforma Econodata conta com mais de 30 filtros avan\u00e7ados para segmentar a sua gera\u00e7\u00e3o de leads e turbinar seus processos de vendas B2B.","og_url":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads","og_site_name":"Econodata Blog","article_publisher":"https:\/\/www.facebook.com\/econodata","article_published_time":"2022-07-11T18:23:48+00:00","article_modified_time":"2026-02-11T14:22:53+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/novidades-junho-2022-scaled.jpg?fit=2560%2C1440&ssl=1","type":"image\/jpeg"}],"author":"Luis Rocha","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Luis Rocha","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads#article","isPartOf":{"@id":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads"},"author":{"name":"Luis Rocha","@id":"https:\/\/www.econodata.com.br\/blog\/#\/schema\/person\/7376aef3db2c8457fe7a4a4ae452bf81"},"headline":"Segmentar a gera\u00e7\u00e3o de leads com 3 novos filtros avan\u00e7ados","datePublished":"2022-07-11T18:23:48+00:00","dateModified":"2026-02-11T14:22:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads"},"wordCount":462,"publisher":{"@id":"https:\/\/www.econodata.com.br\/blog\/#organization"},"image":{"@id":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/novidades-junho-2022-scaled.jpg?fit=2560%2C1440&ssl=1","keywords":["Segmenta\u00e7\u00e3o de mercado"],"articleSection":["Sobre a Econodata"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads","url":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads","name":"Segmentar a gera\u00e7\u00e3o de leads com 3 novos filtros avan\u00e7ados - Econodata Blog","isPartOf":{"@id":"https:\/\/www.econodata.com.br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads#primaryimage"},"image":{"@id":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/novidades-junho-2022-scaled.jpg?fit=2560%2C1440&ssl=1","datePublished":"2022-07-11T18:23:48+00:00","dateModified":"2026-02-11T14:22:53+00:00","description":"Quem usa a plataforma Econodata conta com mais de 30 filtros avan\u00e7ados para segmentar a sua gera\u00e7\u00e3o de leads e turbinar seus processos de vendas B2B.","breadcrumb":{"@id":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads#primaryimage","url":"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/novidades-junho-2022-scaled.jpg?fit=2560%2C1440&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/novidades-junho-2022-scaled.jpg?fit=2560%2C1440&ssl=1","width":2560,"height":1440,"caption":"Novidades da Plataforma: 3 novos filtros para segmentar sua gera\u00e7\u00e3o de leads"},{"@type":"BreadcrumbList","@id":"https:\/\/www.econodata.com.br\/blog\/segmentar-geracao-de-leads#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/www.econodata.com.br\/blog\/"},{"@type":"ListItem","position":2,"name":"Segmentar a gera\u00e7\u00e3o de leads com 3 novos filtros avan\u00e7ados"}]},{"@type":"WebSite","@id":"https:\/\/www.econodata.com.br\/blog\/#website","url":"https:\/\/www.econodata.com.br\/blog\/","name":"Econodata Blog","description":"Intelig\u00eancia em vendas B2B","publisher":{"@id":"https:\/\/www.econodata.com.br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.econodata.com.br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.econodata.com.br\/blog\/#organization","name":"Blog Econodata","url":"https:\/\/www.econodata.com.br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.econodata.com.br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/04\/cropped-logo-econodata-1.png?fit=139%2C38&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/04\/cropped-logo-econodata-1.png?fit=139%2C38&ssl=1","width":139,"height":38,"caption":"Blog Econodata"},"image":{"@id":"https:\/\/www.econodata.com.br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/econodata","https:\/\/www.instagram.com\/econodata.br\/","https:\/\/www.linkedin.com\/company\/econodata\/","https:\/\/www.youtube.com\/c\/Econodata"]},{"@type":"Person","@id":"https:\/\/www.econodata.com.br\/blog\/#\/schema\/person\/7376aef3db2c8457fe7a4a4ae452bf81","name":"Luis Rocha","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7a1f7abc1bea833d40456ae82c99414e682e64f33e40b45cd3d6b4e791b190b0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7a1f7abc1bea833d40456ae82c99414e682e64f33e40b45cd3d6b4e791b190b0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7a1f7abc1bea833d40456ae82c99414e682e64f33e40b45cd3d6b4e791b190b0?s=96&d=mm&r=g","caption":"Luis Rocha"},"description":"Tem mais de 20 anos de experi\u00eancia em comunica\u00e7\u00e3o digital. Sua trajet\u00f3ria \u00e9 marcada pela aplica\u00e7\u00e3o estrat\u00e9gica de Inbound Marketing, IA, Conte\u00fado e SEO. Inclusive, isso rendeu o convite para se tornar um dos embaixadores da RD Station no Brasil. J\u00e1 teve artigo publicado no blog da empresa e case de sucesso em convers\u00f5es de landing pages. Ao longo da carreira, suas campanhas de e-mail marketing ajudaram empresas do setor SaaS a faturarem mais de R$10 milh\u00f5es. Tamb\u00e9m colaborou com ag\u00eancias digitais de pequeno e m\u00e9dio porte na conquista de grandes contas, vencendo concorr\u00eancias em projetos avaliados em mais de R$2 milh\u00f5es."}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2022\/07\/novidades-junho-2022-scaled.jpg?fit=2560%2C1440&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pgIxgX-Ku","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.econodata.com.br\/blog\/wp-json\/wp\/v2\/posts\/2882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.econodata.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.econodata.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.econodata.com.br\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.econodata.com.br\/blog\/wp-json\/wp\/v2\/comments?post=2882"}],"version-history":[{"count":17,"href":"https:\/\/www.econodata.com.br\/blog\/wp-json\/wp\/v2\/posts\/2882\/revisions"}],"predecessor-version":[{"id":21004,"href":"https:\/\/www.econodata.com.br\/blog\/wp-json\/wp\/v2\/posts\/2882\/revisions\/21004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.econodata.com.br\/blog\/wp-json\/wp\/v2\/media\/2883"}],"wp:attachment":[{"href":"https:\/\/www.econodata.com.br\/blog\/wp-json\/wp\/v2\/media?parent=2882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.econodata.com.br\/blog\/wp-json\/wp\/v2\/categories?post=2882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.econodata.com.br\/blog\/wp-json\/wp\/v2\/tags?post=2882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}