{"id":20417,"date":"2025-08-28T10:36:20","date_gmt":"2025-08-28T13:36:20","guid":{"rendered":"https:\/\/www.econodata.com.br\/blog\/?p=20417"},"modified":"2025-08-28T10:36:23","modified_gmt":"2025-08-28T13:36:23","slug":"case-nibo","status":"publish","type":"post","link":"https:\/\/www.econodata.com.br\/blog\/case-nibo","title":{"rendered":"Nibo dobra a taxa de qualifica\u00e7\u00e3o do outbound com a Econodata"},"content":{"rendered":"<p><\/p>\n<p>Quando o assunto \u00e9 vendas B2B, tempo e informa\u00e7\u00e3o de qualidade fazem toda a diferen\u00e7a. E foi exatamente nessa combina\u00e7\u00e3o que o <a href=\"https:\/\/www.nibo.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nibo<\/strong><\/a>, refer\u00eancia em gest\u00e3o financeira, tecnologia para escrit\u00f3rios cont\u00e1beis e empresas de BPO financeiro, encontrou o ponto de virada para o seu time comercial.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>O desafio: muito esfor\u00e7o, pouco resultado<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Antes de fevereiro de 2025, o time de vendas outbound do Nibo enfrentava um cen\u00e1rio desafiador:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><\/p>\n<li><strong>Processos manuais<\/strong> de busca de leads no Google.<\/li>\n<p><\/p>\n<p><\/p>\n<li><strong>Verifica\u00e7\u00e3o demorada<\/strong> do status das empresas, o que levava a contatos com empresas inativas.<\/li>\n<p><\/p>\n<p><\/p>\n<li><strong>Uso de m\u00faltiplos sistemas<\/strong> para checar informa\u00e7\u00f5es, o que dispersava dados e reduzia a produtividade.<\/li>\n<p><\/ul>\n<p><\/p>\n<p><\/p>\n<p>Essa rotina drenava energia e tempo. O resultado? Baixa efici\u00eancia na prospec\u00e7\u00e3o e menos oportunidades reais no funil.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>A virada: chegada da Econodata<\/strong><\/h2>\n<p><\/p>\n<p><div class=\"wp-block-image is-style-default\"><\/p>\n<figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-attachment-id=\"20420\" data-permalink=\"https:\/\/www.econodata.com.br\/blog\/case-nibo\/whatsapp-image-2025-08-26-at-11-01-47\" data-orig-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-26-at-11.01.47.jpeg?fit=1080%2C1080&amp;ssl=1\" data-orig-size=\"1080,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Mariana | Nibo\" data-image-description=\"&lt;p&gt;Mariana | Nibo&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-26-at-11.01.47.jpeg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-26-at-11.01.47.jpeg?fit=1024%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-26-at-11.01.47.jpeg?resize=1024%2C1024&#038;ssl=1\" alt=\"Mariana | Nibo\" class=\"wp-image-20420\" style=\"width:375px;height:auto\" srcset=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-26-at-11.01.47.jpeg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-26-at-11.01.47.jpeg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-26-at-11.01.47.jpeg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-26-at-11.01.47.jpeg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-26-at-11.01.47.jpeg?resize=600%2C600&amp;ssl=1 600w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-26-at-11.01.47.jpeg?resize=96%2C96&amp;ssl=1 96w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2025\/08\/WhatsApp-Image-2025-08-26-at-11.01.47.jpeg?w=1080&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n<p><\/div><\/p>\n<p><\/p>\n<p>Ao adotar a <strong>plataforma Econodata<\/strong>, o Nibo passou a ter um \u00fanico ambiente para:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><\/p>\n<li><strong>Pesquisar empresas com filtros avan\u00e7ados<\/strong> por CNAE, porte, regi\u00e3o, faturamento estimado.<\/li>\n<p><\/p>\n<p><\/p>\n<li><strong>Evitar retrabalho<\/strong>, filtrando leads j\u00e1 existentes na base.<\/li>\n<p><\/p>\n<p><\/p>\n<li><strong>Acessar dados atualizados<\/strong> de empresas: status de atividade, CNPJ, quadro societ\u00e1rio, telefones e emails.<\/li>\n<p><\/p>\n<p><\/p>\n<li><strong>Identificar clientes estrat\u00e9gicos<\/strong> por regi\u00e3o e criar abordagens personalizadas para gerar rapport.<\/li>\n<p><\/ul>\n<p><\/p>\n<p><\/p>\n<p>\u201c<em>Com a Econodata, conseguimos reduzir bastante o tempo que gast\u00e1vamos procurando ou prospectando empresas<\/em>\u201d, afirma <a href=\"https:\/\/www.linkedin.com\/in\/maris-araujo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mariana Ara\u00fajo, Gerente de Marketing da Nibo<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Resultados r\u00e1pidos e mensur\u00e1veis<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>Os ganhos vieram logo nos primeiros meses:<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<thead>\n<tr>\n<th><strong>Indicador<\/strong><\/th>\n<th><strong>Antes da Econodata<\/strong><\/th>\n<th><strong>Depois da Econodata<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Tempo m\u00e9dio para localizar contatos<\/td>\n<td>Alto: buscas manuais no Google<\/td>\n<td>Redu\u00e7\u00e3o significativa:&nbsp; segundos com filtros da plataforma<\/td>\n<\/tr>\n<tr>\n<td>Aproveitamento de prospec\u00e7\u00e3o outbound<\/td>\n<td>Base comparativa 2024<\/td>\n<td><strong>Dobrou a qualifica\u00e7\u00e3o<\/strong> em 2025<\/td>\n<\/tr>\n<tr>\n<td>Crescimento de receita anual<\/td>\n<td>&#8211;<\/td>\n<td><strong>+40%<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Ferramentas necess\u00e1rias para verificar leads<\/td>\n<td>3 diferentes<\/td>\n<td>1 (Econodata)<\/td>\n<\/tr>\n<tr>\n<td>Qualidade e prioriza\u00e7\u00e3o de leads<\/td>\n<td>Limitada<\/td>\n<td>Alta, com filtros por potencial de convers\u00e3o<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Mais do que velocidade: intelig\u00eancia na prospec\u00e7\u00e3o<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>O Nibo n\u00e3o apenas ganhou agilidade. A equipe passou a <strong>qualificar melhor os leads<\/strong>, eliminando empresas fechadas ou com baixo potencial e priorizando contatos com maior chance de convers\u00e3o.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Outra mudan\u00e7a estrat\u00e9gica foi o uso da plataforma para <strong>criar rapport<\/strong>: identificando clientes-chave por regi\u00e3o, os vendedores conseguem iniciar conversas mais relevantes e alinhadas \u00e0 realidade local do prospect.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Benef\u00edcios estrat\u00e9gicos<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><\/p>\n<li><strong>Padroniza\u00e7\u00e3o do processo de prospec\u00e7\u00e3o<\/strong> entre os vendedores.<\/li>\n<p><\/p>\n<p><\/p>\n<li><strong>Centraliza\u00e7\u00e3o de informa\u00e7\u00f5es<\/strong> em uma \u00fanica plataforma.<\/li>\n<p><\/p>\n<p><\/p>\n<li><strong>Foco em leads realmente relevantes<\/strong> para o neg\u00f3cio.<\/li>\n<p><\/p>\n<p><\/p>\n<li><strong>Aumento de produtividade<\/strong> e diminui\u00e7\u00e3o de tarefas manuais.<\/li>\n<p><\/ul>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Um novo patamar para o time comercial<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p>A parceria entre <strong>Nibo<\/strong> e <strong>Econodata<\/strong> mostrou que, com os dados certos e uma ferramenta estruturada, \u00e9 poss\u00edvel transformar a forma como a prospec\u00e7\u00e3o \u00e9 feita e gerar impacto direto no faturamento.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Com a padroniza\u00e7\u00e3o do processo de gera\u00e7\u00e3o de leads, a empresa n\u00e3o s\u00f3 acelerou seu ciclo de vendas, como tamb\u00e9m fortaleceu sua estrat\u00e9gia de crescimento no mercado cont\u00e1bil.<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\"><strong>Perguntas frequentes sobre o case do Nibo<\/strong><\/h2>\n<p><\/p>\n<p><\/p>\n<p><strong>1. Qual era o principal desafio do Nibo antes de adotar a Econodata?<\/strong><strong><br \/><\/strong>A empresa enfrentava processos manuais de prospec\u00e7\u00e3o, uso de m\u00faltiplos sistemas para checar informa\u00e7\u00f5es e falta de padroniza\u00e7\u00e3o na abordagem de leads.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>2. Como a Econodata ajudou na produtividade do time de vendas?<\/strong><strong><br \/><\/strong>Centralizando todas as informa\u00e7\u00f5es em uma \u00fanica plataforma, reduzindo drasticamente o tempo de busca de contatos e evitando retrabalho com leads duplicados ou clientes j\u00e1 existentes.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>3. Quais resultados mensur\u00e1veis a Nibo obteve?<\/strong><strong><br \/><\/strong>Houve aumento de <strong>100% na taxa de qualifica\u00e7\u00e3o do outbound<\/strong> e crescimento anual de receita superior a <strong>40%<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>4. A Econodata ajudou apenas na velocidade ou tamb\u00e9m na qualidade dos leads?<\/strong> Nos dois aspectos. Al\u00e9m da agilidade, a plataforma possibilitou filtrar empresas por potencial de convers\u00e3o, eliminando empresas inativas e priorizando as mais promissoras.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>5. Quais outros benef\u00edcios estrat\u00e9gicos a empresa conquistou?<br \/><\/strong>Maior assertividade na prospec\u00e7\u00e3o, melhor prioriza\u00e7\u00e3o de leads, aumento da produtividade e fortalecimento da rela\u00e7\u00e3o com prospects por meio de abordagens personalizadas.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quando o assunto \u00e9 vendas B2B, tempo e informa\u00e7\u00e3o de qualidade fazem toda a diferen\u00e7a. E foi exatamente nessa combina\u00e7\u00e3o que o Nibo, refer\u00eancia em gest\u00e3o financeira, tecnologia para escrit\u00f3rios cont\u00e1beis e empresas de BPO financeiro, encontrou o ponto de virada para o seu time comercial. O desafio: muito esfor\u00e7o, pouco resultado Antes de fevereiro [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":20418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"meu_schema_video":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[215],"tags":[222],"class_list":["post-20417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-da-econodata","tag-cases","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nibo dobra a taxa de qualifica\u00e7\u00e3o do outbound com a Econodata<\/title>\n<meta name=\"description\" content=\"Nibo usa a Econodata para padronizar a prospec\u00e7\u00e3o, qualificar leads e ganhar produtividade no time comercial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.econodata.com.br\/blog\/case-nibo\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nibo dobra a taxa de qualifica\u00e7\u00e3o do outbound com a Econodata\" \/>\n<meta property=\"og:description\" content=\"Nibo usa a Econodata para padronizar a prospec\u00e7\u00e3o, qualificar leads e ganhar produtividade no time comercial.\" \/>\n<meta property=\"og:url\" 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