{"id":18816,"date":"2023-11-17T17:50:21","date_gmt":"2023-11-17T20:50:21","guid":{"rendered":"https:\/\/blog.econodata.com.br\/?p=18816"},"modified":"2026-02-11T11:22:29","modified_gmt":"2026-02-11T14:22:29","slug":"rd-summit-2023-parte1","status":"publish","type":"post","link":"https:\/\/www.econodata.com.br\/blog\/rd-summit-2023-parte1","title":{"rendered":"RD Summit 2023 refor\u00e7a o papel estrat\u00e9gico do vendedor B2B &#8211; Parte 1"},"content":{"rendered":"<p><\/p>\n<p>Se algu\u00e9m ainda tinha alguma d\u00favida, nada melhor do que os n\u00fameros para convencer definitivamente os mais c\u00e9ticos. Com eles apurados e em m\u00e3os, podemos afirmar que o <a href=\"https:\/\/rdsummit.rdstation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RD Summit 2023<\/a> realmente se tornou o maior encontro de marketing, vendas e inova\u00e7\u00e3o da Am\u00e9rica Latina.<\/p>\n<p><\/p>\n<p><br \/>\n<!--more--><br \/>\n<\/p>\n<p><\/p>\n<p>Para se ter uma ideia, entre os dias 8 e 10 de novembro, o evento conseguiu:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><\/p>\n<li>Bater recorde de p\u00fablico, com a presen\u00e7a de mais de 20 mil participantes;<\/li>\n<p><\/p>\n<p><\/p>\n<li>Contar com a expressiva participa\u00e7\u00e3o de decisores, sendo este p\u00fablico 63% do total presente ao evento;<\/li>\n<p><\/p>\n<p><\/p>\n<li>Reunir mais de 110 palestrantes divididos em 9 trilhas tem\u00e1ticas de conte\u00fado;<\/li>\n<p><\/p>\n<p><\/p>\n<li>Produzir mais de 90 horas de conte\u00fados;<\/li>\n<p><\/p>\n<p><\/p>\n<li>Esgotar as vendas de cotas de patroc\u00ednio reunindo mais de 150 marcas, algumas delas com estandes imponentes na Feira de Neg\u00f3cios.<\/li>\n<p><\/ul>\n<p><\/p>\n<p><\/p>\n<p>Participamos do RD Summit 2023 como patrocinadores e neste artigo vamos compartilhar as principais novidades sobre prospec\u00e7\u00e3o e vendas B2B discutidas durante o evento.<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/5PWrZ8sMquM?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<p>Prepare-se para ver como o uso de dados, intelig\u00eancia artificial, ICP e outros temas est\u00e3o transformando a forma como trabalhamos o funil de vendas. Reserve alguns minutos do seu dia, pois h\u00e1 muito para refletir e implementar em sua rotina profissional. Vamos l\u00e1!<\/p>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Econodog, o melhor amigo do vendedor B2B<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Quem disse que o RD Summit n\u00e3o era <em>pet-friendly<\/em>? O Econodog, o melhor amigo do vendedor B2B, foi a grande novidade trazida pela Econodata, \u00fanica plataforma de dados para prospec\u00e7\u00e3o oficialmente presente, e rapidamente se tornou um dos queridinhos do evento.<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-attachment-id=\"18824\" data-permalink=\"https:\/\/www.econodata.com.br\/blog\/rd-summit-2023-parte1\/econodog-ganhadora-rdsummit2023\" data-orig-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/econodog-ganhadora-rdsummit2023.png?fit=1000%2C563&amp;ssl=1\" data-orig-size=\"1000,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"econodog-ganhadora-rdsummit2023\" data-image-description=\"&lt;p&gt;Ganhadora do Econodog no RD Summit 2023 Parte 1&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/econodog-ganhadora-rdsummit2023.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/econodog-ganhadora-rdsummit2023.png?fit=1000%2C563&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/econodog-ganhadora-rdsummit2023.png?resize=1000%2C563&#038;ssl=1\" alt=\"\" class=\"wp-image-18824\" srcset=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/econodog-ganhadora-rdsummit2023.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/econodog-ganhadora-rdsummit2023.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/econodog-ganhadora-rdsummit2023.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/econodog-ganhadora-rdsummit2023.png?resize=800%2C450&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\"><em>Rafaella Moraes levou para casa a vers\u00e3o em pel\u00facia do Econodog<\/em><\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Quem visitou o estande da empresa, <a href=\"https:\/\/www.openstartups.net\/site\/ranking\/rankings-categories.html\" target=\"_blank\" rel=\"noreferrer noopener\">reconhecida pelas mais diversas premia\u00e7\u00f5es do mercado<\/a> brasileiro como a melhor plataforma de intelig\u00eancia em prospec\u00e7\u00e3o B2B, teve a chance de levar o <strong>Econodog<\/strong>, em vers\u00e3o pel\u00facia, para casa.<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-attachment-id=\"18849\" data-permalink=\"https:\/\/www.econodata.com.br\/blog\/rd-summit-2023-parte1\/mascote-hostgator-1\" data-orig-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/mascote-hostgator-1.png?fit=1000%2C1333&amp;ssl=1\" data-orig-size=\"1000,1333\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"mascote-hostgator-1\" data-image-description=\"&lt;p&gt;Hostgator e Econodog no RD Summit 2023 Parte 1&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/mascote-hostgator-1.png?fit=225%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/mascote-hostgator-1.png?fit=768%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/mascote-hostgator-1.png?resize=768%2C1024&#038;ssl=1\" alt=\"Mascote Hostgator\" class=\"wp-image-18849\" srcset=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/mascote-hostgator-1.png?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/mascote-hostgator-1.png?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/mascote-hostgator-1.png?w=1000&amp;ssl=1 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\"><em>At\u00e9 o famoso mascote da <a href=\"https:\/\/www.hostgator.com.br\/\" target=\"_blank\" rel=\"noreferrer noopener\">HostGator<\/a> veio fazer amizade com o Econodog, destaque no RD Summit 2023<\/em><\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Adestrado pelos mais modernos algoritmos de intelig\u00eancia artificial, este bravo c\u00e3o nasceu com o conceito de ajudar profissionais de marketing e vendas B2B a farejar os melhores mercados e encontrar os leads certos. <a href=\"https:\/\/econodata.com.br\/farejador\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Para us\u00e1-lo, basta voc\u00ea acessar o site do Farejador de Leads Gr\u00e1tis<\/strong><\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Como diria Ana Maria Braga, a Econodata literalmente soltou os cachorros no RD Summit 2023 e movimentou o mercado de <a href=\"https:\/\/econodata.com.br\/geracao-de-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>gera\u00e7\u00e3o de leads<\/strong><\/a> \ud83d\ude42<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/JPoKIK6BbBo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption class=\"wp-element-caption\"><em>Veja como Toddy ajudou nossa equipe de Marketing a criar o Econodog<\/em><\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Novidade no RD Summit 2023: gerar leads enquanto navega pelo Chrome<\/h2>\n<p><\/p>\n<p><\/p>\n<p>\u00c9 isso mesmo que voc\u00ea leu! Durante o evento, a Econodata anunciou a mais nova funcionalidade da sua plataforma. Estamos falando da <a href=\"https:\/\/econodata.com.br\/extensao-google-chrome\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>extens\u00e3o Farejador de Leads para o Google Chrome<\/strong><\/a>.&nbsp;<\/p>\n<p><\/p>\n<p><\/p>\n<p>Uma vez instalada no navegador, este gerador de leads permite que um vendedor:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><\/p>\n<li>Acesse, de forma \u00e1gil, os dados dos leads na plataforma Econodata;<\/li>\n<p><\/p>\n<p><\/p>\n<li>Consulte informa\u00e7\u00f5es sempre atualizadas de empresas;<\/li>\n<p><\/p>\n<p><\/p>\n<li>Aumente a efici\u00eancia do seu processo de prospec\u00e7\u00e3o.<\/li>\n<p><\/ul>\n<p><\/p>\n<p><\/p>\n<p>A ideia \u00e9 facilitar o acesso a informa\u00e7\u00f5es estrat\u00e9gicas das empresas que o vendedor deseja prospectar, com apenas alguns cliques. <\/p>\n<p><\/p>\n<p><\/p>\n<p>Isso ajuda a fortalecer o papel consultivo que o vendedor precisa assumir e mostra como a intelig\u00eancia artificial pode ser uma grande aliada, em vez de uma amea\u00e7a, para o trabalho desses profissionais.<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/he7j317fM5M?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<h2 class=\"wp-block-heading\">Como vender (muito) para o seu Cliente Ideal em 2024<\/h2>\n<p><\/p>\n<p><\/p>\n<p>Com este tema, a apresenta\u00e7\u00e3o do CEO da Econodata, Paulo Krieser, bateu recorde de p\u00fablico no espa\u00e7o Business Fair, com a presen\u00e7a de 400 profissionais sedentos por informa\u00e7\u00e3o atualizada e confi\u00e1vel.<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" data-attachment-id=\"18828\" data-permalink=\"https:\/\/www.econodata.com.br\/blog\/rd-summit-2023-parte1\/palestra-lotada-paulo\" data-orig-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/palestra-lotada-paulo.png?fit=1000%2C563&amp;ssl=1\" data-orig-size=\"1000,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"palestra-lotada-paulo\" data-image-description=\"&lt;p&gt;Paulo Krieser no RD Summit 2023 Parte 1&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/palestra-lotada-paulo.png?fit=300%2C169&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/palestra-lotada-paulo.png?fit=1000%2C563&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/palestra-lotada-paulo.png?resize=1000%2C563&#038;ssl=1\" alt=\"Paulo Krieser no palco do RD Summit 2023\" class=\"wp-image-18828\" srcset=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/palestra-lotada-paulo.png?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/palestra-lotada-paulo.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/palestra-lotada-paulo.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/palestra-lotada-paulo.png?resize=800%2C450&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\"><em>Paulo Krieser, CEO da Econodata, no palco Business Fair do RD Summit 2023<\/em><\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Talvez o t\u00edtulo um tanto quanto sedutor da palestra tenha atra\u00eddo muitas pessoas, mas Krieser conseguiu entregar na pr\u00e1tica bastante conte\u00fado para superar as expectativas criadas em um primeiro momento.<\/p>\n<p><\/p>\n<p><\/p>\n<p>O executivo come\u00e7ou a sua apresenta\u00e7\u00e3o ressaltando que a nossa ess\u00eancia est\u00e1 intimamente ligada \u00e0 \u00e1rea de vendas.<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-pullquote has-border-color has-vivid-cyan-blue-border-color has-medium-font-size\" style=\"border-width:10px;border-radius:15px;font-style:normal;font-weight:400\">\n<blockquote>\n<p>\u201c<strong>S\u00f3 existe uma profiss\u00e3o no mundo: vendedor<\/strong>. Estamos vendendo o tempo inteiro, n\u00e3o adianta. Faz parte do ser humano trabalhar com vendas. Por exemplo: funcion\u00e1rio de qualquer empresa est\u00e1 vendendo e entregando o seu trabalho para essa empresa. O programador, que fica mais no back-end da empresa, ele est\u00e1 vendendo o seu software, o seu c\u00f3digo-fonte para uma empresa tamb\u00e9m. O pr\u00f3prio m\u00e9dico precisa ser conhecido no mercado de trabalho. Precisa ser conhecido pelos pacientes, para atrair eles a marcarem consultas. Ent\u00e3o, \u00e9 certo afirmar que todo mundo \u00e9 vendedor\u201d.<\/p>\n<p><cite>paulo krieser<\/cite><\/p><\/blockquote>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/XQ77bQvQwFs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-BR&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><figcaption class=\"wp-element-caption\"><em>Um #spoiler da grava\u00e7\u00e3o da palestra de Paulo Krieser no RD Summit 2023<\/em><\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Em seguida, Krieser ressaltou tamb\u00e9m que, apesar de todo buzz e import\u00e2ncia sobre o tema intelig\u00eancia artificial, iria focar sua palestra na <strong>relev\u00e2ncia que a intelig\u00eancia humana ainda exerce no processo de constru\u00e7\u00e3o e transforma\u00e7\u00e3o das estrat\u00e9gias de prospec\u00e7\u00e3o e <a href=\"https:\/\/www.econodata.com.br\/blog\/vendas-b2b-guia\/\" target=\"_blank\" rel=\"noreferrer noopener\">vendas B2B<\/a><\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Nos 40 minutos restantes, ele realmente foi al\u00e9m: compartilhou, sem cortes, os segredos que fizeram a <strong>Econodata crescer o seu volume de vendas em 130% no \u00faltimo ano<\/strong>.<\/p>\n<p><\/p>\n<p><\/p>\n<pre class=\"wp-block-preformatted has-black-color has-light-green-cyan-background-color has-text-color has-background\" style=\"font-size:28px\"><strong>#CONTE\u00daDO B\u00d4NUS:<\/strong> Assista a grava\u00e7\u00e3o completa da palestra de Paulo Krieser no palco Business Fair. <a href=\"https:\/\/prospecte.econodata.com.br\/palestra-rd-summit-2023\" target=\"_blank\" rel=\"noreferrer noopener\">Acesse este link e siga as instru\u00e7\u00f5es<\/a>.<\/pre>\n<p><\/p>\n<p><\/p>\n<p>Dentre os segredos, podemos destacar a inspira\u00e7\u00e3o no exemplo dado pelo novo CEO da Uber, Dara Khosrowshahi, que decidiu ir para a linha de frente do neg\u00f3cio e passou alguns meses tendo a experi\u00eancia de ser um motorista do seu pr\u00f3prio aplicativo.<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" data-attachment-id=\"18830\" data-permalink=\"https:\/\/www.econodata.com.br\/blog\/rd-summit-2023-parte1\/ceo-uer\" data-orig-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/ceo-uer.png?fit=1060%2C595&amp;ssl=1\" data-orig-size=\"1060,595\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ceo-uer\" data-image-description=\"&lt;p&gt;CEO da UBER no RD Summit 2023 Parte 1&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/ceo-uer.png?fit=300%2C168&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/ceo-uer.png?fit=1024%2C575&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/ceo-uer.png?resize=1024%2C575&#038;ssl=1\" alt=\"Exemplo do CEO da Uber\" class=\"wp-image-18830\" srcset=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/ceo-uer.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/ceo-uer.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/ceo-uer.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/ceo-uer.png?resize=800%2C450&amp;ssl=1 800w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/ceo-uer.png?w=1060&amp;ssl=1 1060w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-pullquote has-border-color has-vivid-cyan-blue-border-color has-medium-font-size\" style=\"border-width:10px;border-radius:16px;font-style:normal;font-weight:400\">\n<blockquote>\n<p><em>\u201cPor 3 meses e durante duas horas por dia, firmei o compromisso de pegar o telefone para prospectar determinadas empresas, fazendo a <a href=\"https:\/\/www.econodata.com.br\/blog\/prospeccao-outbound-porque-fazer\/\" target=\"_blank\" rel=\"noreferrer noopener\">prospec\u00e7\u00e3o outbound<\/a> de raiz. Vivi na pele a experi\u00eancia que nosso time de vendas passa todos os dias. Foi uma experi\u00eancia inesquec\u00edvel e que gerou valiosos aprendizados\u201d, ressaltou.<\/em><\/p>\n<p><cite>PAULO KRIESER<\/cite><\/p><\/blockquote>\n<\/figure>\n<p><\/p>\n<p><\/p>\n<p>E esses aprendizados foram compartilhados logo em seguida na apresenta\u00e7\u00e3o &#8211; e que voc\u00ea tem acesso por aqui tamb\u00e9m:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><\/p>\n<li>Voc\u00ea precisa de dados assertivos para fazer uma boa prospec\u00e7\u00e3o;<\/li>\n<p><\/p>\n<p><\/p>\n<li><a href=\"https:\/\/www.econodata.com.br\/blog\/o-que-e-cold-call\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cold call<\/a> n\u00e3o est\u00e1 morto. Nem <a href=\"https:\/\/www.econodata.com.br\/blog\/pre-vendas\/\" target=\"_blank\" rel=\"noreferrer noopener\">cold e-mail<\/a>;<\/li>\n<p><\/p>\n<p><\/p>\n<li>Ter o nome do decisor faz toda a diferen\u00e7a;<\/li>\n<p><\/p>\n<p><\/p>\n<li>Voc\u00ea consegue sim falar com o <a href=\"https:\/\/www.econodata.com.br\/blog\/prospeccao-ativa\/\" target=\"_blank\" rel=\"noreferrer noopener\">decisor<\/a>;<\/li>\n<p><\/p>\n<p><\/p>\n<li>Passar a bola redonda para o Closer, preenchendo corretamente o <a href=\"https:\/\/www.econodata.com.br\/blog\/tipos-de-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a>;<\/li>\n<p><\/p>\n<p><\/p>\n<li>V\u00e1 at\u00e9 ouvir o SIM ou o N\u00c3O, a pior coisa do mundo \u00e9 receber um TALVEZ, que deixa sua negocia\u00e7\u00e3o cada vez mais incerta.<\/li>\n<p><\/ul>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" data-attachment-id=\"18831\" data-permalink=\"https:\/\/www.econodata.com.br\/blog\/rd-summit-2023-parte1\/como-vender-muito-para-o-seu-cliente-ideal-em-2024\" data-orig-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/Como-vender-muito-para-o-seu-cliente-ideal-em-2024.png?fit=2016%2C1152&amp;ssl=1\" data-orig-size=\"2016,1152\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Como-vender-muito-para-o-seu-cliente-ideal-em-2024\" data-image-description=\"&lt;p&gt;Aprendizados do Paulo no RD Summit 2023 Parte 1&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/Como-vender-muito-para-o-seu-cliente-ideal-em-2024.png?fit=300%2C171&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/Como-vender-muito-para-o-seu-cliente-ideal-em-2024.png?fit=1024%2C585&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/Como-vender-muito-para-o-seu-cliente-ideal-em-2024.png?resize=1024%2C585&#038;ssl=1\" alt=\"Aprendizados de Krieser ap\u00f3s ir para linha de frente do comercial\" class=\"wp-image-18831\" srcset=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/Como-vender-muito-para-o-seu-cliente-ideal-em-2024.png?resize=1024%2C585&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/Como-vender-muito-para-o-seu-cliente-ideal-em-2024.png?resize=300%2C171&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/Como-vender-muito-para-o-seu-cliente-ideal-em-2024.png?resize=768%2C439&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/Como-vender-muito-para-o-seu-cliente-ideal-em-2024.png?resize=1536%2C878&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/Como-vender-muito-para-o-seu-cliente-ideal-em-2024.png?w=2016&amp;ssl=1 2016w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\"><em>Aprendizados de Paulo Krieser ap\u00f3s ir para linha de frente do comercial<\/em><\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Um dos grandes acertos da palestra de Krieser foi compartilhar com o p\u00fablico um compilado dos principais estudos de mercado que comprovam a import\u00e2ncia do uso de dados para a tomada de decis\u00f5es. S\u00e3o eles:<\/p>\n<p><\/p>\n<p><\/p>\n<ul class=\"wp-block-list\"><\/p>\n<li>70% da sua base de dados fica desatualizada todo ano (<em>Econodata<\/em>);<\/li>\n<p><\/p>\n<p><\/p>\n<li>30% dos vendedores que estavam com o telefone errado foram mal tratados (<em>Forbes<\/em>);<\/li>\n<p><\/p>\n<p><\/p>\n<li>2\/3 do tempo dos vendedores \u00e9 dedicado a atividades n\u00e3o relacionadas \u00e0 venda (<em>Gartner<\/em>);<\/li>\n<p><\/p>\n<p><\/p>\n<li>Para&nbsp;42% dos vendedores, a prospec\u00e7\u00e3o \u00e9 considerada o momento mais dif\u00edcil quando o assunto \u00e9 processo de vendas. (<a href=\"https:\/\/research.hubspot.com\/charts\/part-of-the-sales-process-reps-struggle-with?_ga=2.108653122.1129935634.1539563645-1526527348.1537877115\" target=\"_blank\" rel=\"noreferrer noopener\"><em>HubSpot<\/em><\/a>)<\/li>\n<p><\/p>\n<p><\/p>\n<li><a href=\"https:\/\/www.econodata.com.br\/blog\/pre-vendas\/\" target=\"_blank\" rel=\"noreferrer noopener\">SDRs<\/a> gastam&nbsp;440 horas&nbsp;por ano buscando conte\u00fado sobre os prospects. (<a href=\"https:\/\/www.youtube.com\/watch?v=rFq5TQsZm-o\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sales Hacker<\/em><\/a>)<\/li>\n<p><\/ul>\n<p><\/p>\n<p><\/p>\n<p>Outro ponto abordado pelo executivo foi a import\u00e2ncia de analisar o <a href=\"https:\/\/www.econodata.com.br\/blog\/perfil-de-cliente-ideal\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perfil de Cliente Ideal (ICP)<\/a> do seu neg\u00f3cio, usando dados segmentados e tra\u00e7ando seu <a href=\"https:\/\/blog.nubank.com.br\/tam-sam-som-veja-como-calcular-tamanho-de-mercado\/\" target=\"_blank\" rel=\"noreferrer noopener\">Total Addressable Market (TAM)<\/a>.&nbsp;<\/p>\n<p><\/p>\n<p><\/p>\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" data-attachment-id=\"18832\" data-permalink=\"https:\/\/www.econodata.com.br\/blog\/rd-summit-2023-parte1\/tam\" data-orig-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/TAM.png?fit=1890%2C1012&amp;ssl=1\" data-orig-size=\"1890,1012\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"TAM\" data-image-description=\"&lt;p&gt;TAM no RD Summit 2023 Parte 1&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/TAM.png?fit=300%2C161&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/TAM.png?fit=1024%2C548&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/TAM.png?resize=1024%2C548&#038;ssl=1\" alt=\"Exemplo de TAM - Total Addressable Market \" class=\"wp-image-18832\" srcset=\"https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/TAM.png?resize=1024%2C548&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/TAM.png?resize=300%2C161&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/TAM.png?resize=768%2C411&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/TAM.png?resize=1536%2C822&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.econodata.com.br\/blog\/wp-content\/uploads\/2023\/11\/TAM.png?w=1890&amp;ssl=1 1890w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><figcaption class=\"wp-element-caption\"><em>Exemplo de <strong>TAM &#8211; Total Addressable Market<\/strong> feito com dados gerados pela plataforma Econodata<\/em><\/figcaption><\/figure>\n<p><\/p>\n<p><\/p>\n<p>Mas este assunto vale um bloco de conte\u00fado espec\u00edfico, pois ele tamb\u00e9m foi abordado por outros palestrantes do evento. Prepare-se para muita informa\u00e7\u00e3o especializada que publicamos neste <a href=\"\/\/blog.econodata.com.br\/rd-summit-2023-parte2\/\" target=\"_blank\" rel=\"noreferrer noopener\">link daqui<\/a>. Boa leitura \ud83d\ude09 <\/p>\n<p><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Econodata no RD Summit 2023: melhores momentos\",\n  \"description\": \"IMPERD\u00cdVEL! \",\n  \"thumbnailUrl\": [\n    \"https:\/\/i.ytimg.com\/vi\/5PWrZ8sMquM\/hqdefault.jpg\"\n  ],\n  \"uploadDate\": \"2023-11-17T19:46:01Z\",\n  \"duration\": \"PT1M1S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/5PWrZ8sMquM\",\n  \"interactionStatistic\": {\n    \"@type\": \"InteractionCounter\",\n    \"interactionType\": {\n      \"@type\": \"WatchAction\"\n    },\n    \"userInteractionCount\": 15\n  }\n}\n<\/script><\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Econodata no RD Summit 2023: melhores momentos\",\n  \"description\": \"IMPERD\u00cdVEL! \",\n  \"thumbnailUrl\": [\n    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B2B.<\/p>\n","protected":false},"author":9,"featured_media":18818,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"meu_schema_video":"{ 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